04 02 2022

Brand identity. Choose simplicity to give more feeling


Over the past few months, we've revamped our brand identity, a new way of presenting ourselves to the world.
The thought that guided us was to make the brand less technical and more human, near to the world of design, closer to people. The identity evolves, remaining faithful to the historical image and values of the company.


The stylistic choice rests on by two key words: simplification and emotion.
We intervened on the basic elements of graphic communication by renewing the typographic style, the color palette and the treatment of the images.

The new brand identity enhances the primary value of L&S, in a clear and direct way: we offer lighting solutions that help your projects shine.


Some images of our new brand experience.

  • Sicam 2021 fair (Pordenone, Italy)
  • The Home and Retail showrooms (Headquarters, Italy)
  • Traces of Light, the traveling showroom
  • A new look for offline communication
  • A renewed website for greater service to users