L&S lighting systems enhance the environment and the products in the shops. Light so becomes that element which gives value to the objects, by highlighting their characteristics. What Customers experience is a feeling that involves sight over the other senses. Light helps Customers’ attention. Looking evolves into seeing, as the formerly passive onlooker becomes actively engaged, while the object captures his attention and arouses his desire to purchase. L&S aims at increasing its Customers' business.